Forget about the team's performance if your team is one of the most value branded team in IPL. That's wat happen with the Knight Riders when they become 2nd most value branded team in IPL
Despite being in the lower rungs in the first two years, Kolkata are the second most valuable side in the IPL.

Valued at USD 46 million, Kolkata are only behind first year finalists Chennai (USD 48.4 million), which has emerged as the most valuable side in the IPL, which has had a two fold increase in its brand value to sit pretty at USD 4.13 billion.

Shilpa Shetty and Raj Kundra owned Jaipur, which won the inaugural edition of the team with virtually no superstars apart from Aussie spin legend Shane Warne is worth USD 45.2 million.

"The IPL brand alone has risen significantly from the previous year`s valuation providing tremendous economic value to its owner BCCI," according to brand valuation consultancy Brand Finance.”

"In comparison to international benchmarks for sporting business` such as EPL (English Premier League) which is valued at USD 12 billion, the IPL juggernaut, in a short span of 3 years, is valued at USD 4 billion and has the potential to grow further," said Unni Krishnan, Managing Director of Brand Finance India.


"A huge amount of Intellectual property is being created by the complete IPL ecosystem which was sustained despite last year`s difficult economic conditions. This demonstrates the exponential value of IPL and the Brand potential in a cricket loving country like India and other global cricketing countries," Brand Finance said in a release.”